Branding In Five and a Half Steps

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Branding In Five and a Half Steps

Branding In Five and a Half Steps

RRP: £99
Price: £9.9
£9.9 FREE Shipping

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Description

Johnson proceeds to unveil hidden elements involved in creating a successful brand from the strapline that gives the brand a narrative and a purpose to clever uses of typography that unite design and language.

Engage or Revive: Step five is all about reinvention, making old ideas fresh, and producing new ideas. The Observer’s Robert McCrum described it as ‘probably the best thing on its subject – and even a book for civilians, too’. The first part of the book shows how the birth of a brand begins not with finding a solution but rather with identifying the correct question–the missing gap in the market–to which an answer is needed.With more than 1,000 vibrant illustrations showcasing the world’s most successful corporate identities, as well as generic templates enabling you to create your own brand or ad with ease, Branding explores every step of the development process required to create the simplest and most immediately compelling brands. On-line reviewers described it as ‘The best reference on branding I’ve ever seen’ and ‘very straightforward, passionate, concise, with many great case studies and examples’. Branding: In Five and a Half Steps has become a best-seller on both sides of the Atlantic and sold out in Europe within months. Globally we've branded a space observatory in Japan, a famous park in Paris, worked for the Guggenheim in New York and the Gates foundation in the Middle East.

With more than 1,000 vibrant illustrations showcasing the world’s most successful corporate identities, as well as generic templates that enable readers to create their own brand or piece of advertising with ease, Branding is an authoritative guide through every step of the lengthy development process required to create the simplest and most immediately compelling brands. It is a well-designed, easy-to-read book that covers branding with a balanced mix of practical tips, theoretical ideas and examples that illustrate the points. Johnson explains branding in five and a half steps in very thorough detail with lots of examples in his book. That meant I couldn’t enjoy this as much as someone who’s coming into this with no understanding or a rudimentary understanding of what the branding process is like.The Logo Creative — When a major company rebrands, there seems to be a huge outburst from the public with little or no knowledge of why the rebrand has happened — how can we improve the public’s perception of the values of rebranding? Then I realised that it had to be me, and then lost two years of my life doing it (but that’s another story). In a more general sense, it is still frustrating how often a rebrand is met with future, not fanfare.



  • Fruugo ID: 258392218-563234582
  • EAN: 764486781913
  • Sold by: Fruugo

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